First Education News

Marketing is defined as being the intermediary function between product development and increasing brand awareness. It is a term used for such career fields as advertising, public relations, media planning, sales strategy, and more. There are many different types of careers for marketing degrees.

Almost all the industries including service industry needs to appoint marketing staff.

Role of Marketing Employees :
A career in marketing can include a number of different roles.

A marketing employee will plan and coordinate marketing activities, develop and follow a marketing schedule, and perform the tasks required to meet overall marketing strategy. Additionally, a marketer may identify potential customers, develop campaigns, and organize focus groups for clients and companies. Digital marketers may write blogs, create social media posts, and manage websites.

Skills required for Marketing Career :
Essentially you will need a broad mix of skills to be successful in this industry and potential candidates need to show evidence of the following.

• Interpersonal skills
• good oral and written communication skills
• numeracy and analytical ability
• creativity and imagination
• influencing and negotiation skills
• teamwork
• organizational ability
• IT skills
• business and commercial acumen
• drive and ambition

Qualification Required for Marketing Career:

Marketing managers typically Should have a bachelor’s degree in marketing or business administration; however, some employers may prefer a master’s degree, in addition to extensive experience in marketing, advertising, brand management, or sales. Membership in a professional organization, such as the American Marketing Association (AMA), may also enhance job prospects through networking opportunities, job boards, and seminars.